10 effective ways get your first 100 email subscribers
May 18, 2020
So you have a blog, but do you also have a list of email subscribers? If not, you’re missing out on the chance to generate more traffic to your blog!
Maybe you’re thinking about selling a course or a printable on your blog in the near future. If so, having an email list will allow you to tell the fans of your blog about your new launch by simply sending out an email.
But how do you get people to sign up to your email list in the first place?
Here are 10 effective ways to build an email list and get your first 100 email subscribers…
#1 Add a subscribe button
The first and most obvious thing to do is to add a subscribe button to your blog. You could add this as a popup or as a box in your side bar.
There are lots of great plugins that you can use to install opt-in forms to collect subscribers including those that integrate with platforms that allow you to send out emails such as MailChimp and Mailerlite.
#2 Write great content
Of course, if you want people to subscribe you have to give them something worth subscribing for. Writing great blog posts that offer value will make your readers want to subscribe to make sure they receive your latest blog posts.
When writing content, think about what your audience wants and needs. How can you help them solve a problem? What are they currently searching for? All of this can be found in your Google Analytics stats and through keyword research.
#3 Send regular updates
Great content alone won’t get you hundreds of subscribers but if you’re receiving a lot of pageviews then you can assume that people are enjoying your content. Make sure they know that by subscribing to your email list they can receive links to your latest blog posts in their inbox as soon as they are published.
Try putting a subscribe box at the bottom of each blog post to remind people to sign up if they have enjoyed the post they have just read.
#4 Offer a freebie
One of the best ways to get more email subscribers is to offer something valuable to your readers. A freebie that requires people to sign up with their email address is a great way to build your email list and get your first 100 email subscribers.
We added some free blogging checklists to this site at the start of May and this started to generate more people subscribing straight away. The graph below shows the increase as of the middle of May.
Think of something that will help your readers – what do they need? Create a checklist, an ebook or guide and add it to a dedicated page on your blog. Don’t forget to make sure you ask people for their email address before giving them the freebie.
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#5 Promote your email list
Don’t forget to tell people about your email list. As well as having a sign up form on your website, schedule posts to social media to let your followers know they can sign up to be the first to hear about your latest blog posts. If you’re offering a freebie, make sure your followers know how they can get a copy of it.
You could also send DMs to people who have shown an interest in your social media posts, letting them know they can subscribe. Try to be natural with your DMs though and don’t spam people!
#6 Hold a giveaway
A giveaway is a great way to grow your email subscribers list quickly and get your first 100 email subscribers. Using an app like Rafflecopter or Gleam allows you to specify how people can enter your competition. You can ask them to share on social media, follow you on Facebook, Instagram or Twitter, or sign up to your email list. The more ways they enter the competition, the more chances they have of winning.
Try to keep the prize relevant to your blog so you are gaining subscribers who will be interested in your future content.
#7 Create a quiz
If you create a quiz on your blog you can invite people to take it and receive their results via email. Tryinteract is a great tool for setting up a quiz.
When creating a quiz keep it relevant and think about what kind of results would add value to your readers. What will they part with their email address for?
#8 Create a free email course
If you want people to give you their email addresses, a free email course is the perfect opportunity. Create something that helps your readers with their most pressing problems. What are they struggling with at the moment? You can probably find this out by taking a look at your most popular content in Google Analytics.
Break the subject down into 4 or 5 mini lessons, sending your subscribers one lesson every day via email.
#9 Turn comments into subscribers
If you receive a lot of comments on your blog you can choose to give people the option to subscribe to your email list when they leave a comment. MailChimp and ConvertKit both let you add a checkbox below the comments section. It’s a good idea to always use the double opt-in option to make sure people really want to sign up and having been ‘tricked’ into ticking a box.
#10 Make it easy to sign-up
Above all, you need to make sure it’s easy for people to join your email list.
We’ve all been there, gone to sign up to a newsletter only to be faced with a form asking a lot of questions. Most people don’t want to part with too much information, and many simply can’t be bothered. All you really need to build your email list is a first name and an email address. Make the form design simple and easy to fill out and you’ll get more people subscribing.
If you are starting to build an email list, hopefully these suggestions will help you to get your first 100 email subscribers quickly.
Which methods will you try first?