6 time-saving tips to speed up your social media scheduling
August 12, 2019
Before you started blogging, did you ever think it would take up so much of your time? Writing blog posts is just part of the process, there are lots of other blogging admin tasks that also need to be done in order to run a successful blog.
Social media is vital when promoting your blog, without it you won’t receive as much traffic to the posts you’ve put all your effort into, but it can be a very time-consuming task.
If you need to reduce the time you’re spending on social media scheduling, here are 5 tips to speed things up…
#1 Use a scheduling tool
The biggest game-changer if you’re currently scheduling your social media posts manually is to use a scheduling tool to plan weeks or months worth of content at once. Using platforms such as Hootsuite, Buffer and Tailwind you can save tons of time by scheduling posts in bulk. You can also view analytics to see which posts have performed the best which will help you understand what type of posts to create more of in the future.
#2 Create a posting schedule
Do you pick random times for your social media posts as you go along or do you have a plan? Having a schedule and knowing when your posts are going out will help to save you time when you are choosing when to publish your posts.
In most social media scheduling platforms you can pick the times of day you want your posts to be published, either by choosing the times yourself or by letting the scheduler choose for you and simply adding to the queue after creating the post.
#3 Save your hashtags
If you post to Instagram and Twitter you’ll need to make sure that you’re including relevant hashtags in your posts. You should change these up to make sure you reach a wider audience and try out different hashtags to work out which ones work best for your content.
It’s not likely that you’ll be able to remember hundreds of hashtags and even if you can it takes time to type them all out. It’s a good idea to save a list of your favourite hashtags as a note on your phone or laptop so you can copy & paste when putting your posts together.
#4 Download a browser extension
When you want to include other people’s content in your schedule it can be time-consuming to trawl the web and find suitable articles. By downloading a browser extension to go with your social media scheduler you can share or schedule posts as and when you come across great content. Hootsuite, Buffer and Tailwind all have browser extensions available to download.
#5 Reuse your best content
Recycling your most popular content is a great idea as your new followers (and probably even some of your older ones) won’t have read all of your blog posts. If your older posts performed well at the time, or are relevant now due to the season or a holiday, it’s a good idea to share them again on social media.
There are WordPress plugins such as Revive Social which allow you to easily share your older content without too much extra work.
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#6 Share across multiple networks
It’s always a good idea to tailor your social media posts for each social network, however scheduling a blog post to Facebook and Twitter at the same time is a great way to save time. Add all of your social media accounts to your chosen scheduling tool and you can copy and edit a Facebook post and add to Twitter (and vice versa) at the click of a button.
As you can see, with a bit of organisation, some great scheduling tools and browser extensions you can save yourself a lot of time when it comes to social media scheduling.
Have you found any new tips here that could save you some time?
Happy social media scheduling!