7 things every blog post should include
February 10, 2020
To build a successful blog, it’s not enough to just write great content you also need to make sure that you’ve included the right elements to keep your readers wanting more and explore your blog further.
There are many things you can add to your posts but here are 7 things we think all blog posts should include, regardless of the niche you have chosen…
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#1 An engaging title
Something every blog needs is a catchy title – a good blog title is essential for your blog post’s success. Whatever topic you’re writing about, there will be lots of other content out there on the same subject. Posts receiving the most clicks from both search engines and on social media will be the ones that grab people’s attention first.
A great blog post title addresses a problem and offers a solution at the same time. Make it catchy but short enough to display on search engines without getting cut off.
When someone visits your blog they will usually be looking for the answer to a problem that they’ve been searching for online. By making sure you are adding value into every blog post you write you will encourage your readers to keep coming back. If you have solved their problem and offered advice, they are more likely to share your post with their friends and followers.
>> You might find this post useful when writing blog posts people actually want to read
Inserting headings into your blog content adds structure and makes it easier for people to read. Headings break up large pieces of content and also offer the key points if people only have time to skim read your post.
Headings are also useful for SEO. Search engines love headings because they help to identify the relevant sections of your content. Greatest value is given to the main H1 heading, followed by H2 headings, then H3 headings and so on.
#4 Eye catching photos
One of the things every blog posts needs is beautiful photos. Having a good quality main image on each blog post helps your posts to stand out when shared on social media and it also makes the page look nicely designed when someone lands on your site.
You can also include relevant photos within the copy to break up the text and support the topic you’re writing about.
It’s important to make sure you use good quality images to keep your blog looking professional. If you’re not great at photography you can try free stock photo websites or subscribe to a stock photography website aimed at bloggers such as Oh Tilly.
#5 Categories & tags
Categories and tags are a great way to organise content on your blog and help people to find more posts on the subjects they’re interested in. When people click on a category or tag they can be taken to similar posts which is also a good way to keep your bounce rate down.
Including both categories and tags also helps to boost your post’s SEO by telling search engines what your content is about.
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#6 Call to action
A call to action (or CTA) is simply the thing that you want your readers to do after they’ve finished reading your post. This could be to subscribe to your blog, download an ebook, follow you on social media, or read more of your blog posts.
Make sure you always include a CTA, by not including a call to action you’re missing out on the chance to get build your list of email subscribers and keep people on your website.
#7 A conclusion
The ending of a blog post is just as important as the start and middle, it can be the difference between losing your readers once they have finished reading the post or encouraging them to go off and explore more of your website.
A conclusion also helps readers to scan your content and quickly find the answers to their questions even if they don’t have the time to read the whole post.
>> You can find out more about ways to end a blog post here.
7 things every blog post should include
- An engaging title
- Eye catching photos
- Categories and tags
- Call to action
How many of these have you been including in your blog posts? If you’ve been missing any of these elements, try adding them in your next blog posts and see if they make a difference! Are there any other things you think every blog should include?