7 reasons people bounce from your blog and never return
January 21, 2019
Do you spend much time on other people’s blogs? If so, you’ll no doubt have some favourites that you visit time and time again.
You’ll probably land on some blogs that you never want to visit again!
We spend a lot of time on other blogs, learning about new subjects, finding out what other bloggers are up now, and looking for some inspiration.
Sometimes we visit a blog that we just can’t wait to leave, and this is usually for silly reasons that the blogger could fix easily. Maybe they aren’t even aware that it’s happening.
If you are doing any of these 7 things on your blog, this is why people won’t stick around – and possibly why you have a high bounce rate…
Find out the top reasons people leave your blog…
Your blog is badly designed
If we land on a blog that is poorly designed then we don’t tend to stay for very long. Design can obviously be a matter of opinion or taste, but there are some things that are just bad design:
- The layout doesn’t work on mobile
- There are too many different colours
- The navigation isn’t user-friendly
- The page is too busy with no white space
- The colour or pattern of the background makes the text hard to read
Using a pre-designed theme can help you improve the look of your blog.
For some more tips have a read of this post: blog design tips
There are too many pop-ups
You know exactly what we mean. You land on a blog only to have to close tons of pop-ups before you can see any of the content.
We understand the need for pop-ups, you want people to subscribe to your blog and follow you on Instagram or Pinterest, and then, of course, there’s the legal requirement of the cookie notification. However, too many of these in one go could be sending people away straight away.
Think about how many pop-ups you need, how they are designed and where they are placed. You can get some to pop up after a certain time on site, which means they aren’t in your reader’s face right away.
It’s worth viewing your blog in incognito mode so that you can see what new visitors will see when they visit your blog. You could also ask friends or family to take a look and give you their honest opinion.
It takes too long to load
Did you know that the majority of people will leave a website if it doesn’t load within 3 seconds?
That’s not very long so you need to make sure that your blog doesn’t take too long to load. Using a good host and reducing image size are two ways to make sure your site loads quickly.
There’s too much text
If someone is reading your blog on their mobile, they will likely want to scan the content fairly quickly. If you have blocks of text with no headings, lists or photos to break it up, your reader could feel overwhelmed and leave.
Breaking up the text makes the page look more appealing to the eye and much easier for the reader to digest the content.
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Your titles are misleading
It’s a real bugbear of ours when we have clicked through to a blog from social media and the actual content of the article is completely different to what was suggested.
‘Clickbait’ titles are great for getting the traffic to your blog, but you want people to stay and read your posts. Try to keep all titles relevant and descriptive of the subject matter.
Your imagery is poor
Imagery on blogs is so important, both in the design as mentioned above but also to give your site a professional look.
If you use bad quality images, it will very quickly give the impression of an amateur blogger.
The post is just an ad for your ebook or course
This is so common if you use Pinterest to look for interesting and informative blog posts. You see a pin which promises “10 tips on…” but when you click through the blog post is just one big advert asking you to subscribe to an ebook or course.
A much better way to do this is to write a blog full of informative information on the subject and then offer your ebook or course if the reader wants to learn more. If they have read to the bottom of the post it’s likely that they’ve found your content useful and will be interested in more tips from you.
So, what do you think? Are you committing any of these blogging crimes?
By fixing just a few simple things, you may be able to increase your bounce rate and get more engagement on your blog posts.
What puts you off staying on a blog?