Pinterest Guide Part 3: How to use Pinterest successfully as a blogger
September 10, 2018
With so many bloggers raving about Pinterest and the amount of traffic they get from it, you might be feeling that you’re missing out on a lot of page views. And you could be right.
The important part is that in order to receive lots of traffic from Pinterest you need to make sure you are using it properly.
First of all, you need to make sure your blog is set up ready for Pinterest and your content is pinnable and easy to share. Once you have that sorted, you need to focus on creating the perfect Pinterest profile so that people want to follow you and engage with your content.
With those tasks complete, you’re ready to start using Pinterest.
How to use Pinterest successfully as a blogger
A lot of the time Pinterest is about trial and error. What works for other bloggers or other niches may not necessarily work for you. However, following tips from successful Pinterest users is a good place to start. You can then make changes to your strategy and see what works for your blog.
To get you going, follow these tips to use Pinterest successfully and drive more traffic to your blog posts…
Disclosure: Some of the links in this post are affiliate links, meaning, at no additional cost to you, we may receive a small commission if you click through and make a purchase.
Set up relevant boards
Your boards need to be relevant to your blogging niche so that they’re full of amazing content your followers will be interested in.
So for example, if you blog about Travel, don’t pin beauty tips or recipes to your boards. This way, Pinterest will be able to easily understand what your content is about.
If you have any personal boards that are on a different subject you can make these ‘secret boards’ so they can only be seen by you and won’t confuse your followers.
Set up a board dedicated to your blog that you only pin your own content to, here’s the Wake up and Blog board as an example.
Give your boards good descriptions
Every board you set up should have a great description to tell your followers and Pinterest what it’s about. The description will also allow your boards to feature in searches.
Use relevant keywords in your descriptions as well as a few relevant hashtags.
For more about using hashtags and keywords on your Pinterest profile have a read of our guide How to create the perfect Pinterest profile.
Join group boards
Joining group boards on Pinterest will help your pins to reach a wider audience. To join a group board you will usually need to follow a group board and contact the board owner.
Start off slowly and don’t just join any and every group board you can find. Choose boards within your niche so that your content reaches people with the same interests.
For example, if you’re a beauty blogger there’s no point in joining group boards devoted to blogging tips or shoes.
Keep an eye on your stats and see which boards are performing the best and getting you the most repins and clicks.
If any boards aren’t performing for you, leave them and find some new boards to join.
You could also turn one of your boards into a group board by inviting other Pinterest users to collaborate.
Would you like to join the Wake up and Blog group board for Awesome Blogging Tips and Advice?
Pin your own content but also pin third party content. Many bloggers stick to the general rule of 70:30 – 70% other people’s content and 30% your own.
I think it’s worth experimenting with, some days I post mostly other people’s pins and other days it’s mostly my own and I haven’t seen much difference in traffic between those days.
However, it’s nice to share other people’s content especially if you expect them to do the same. It also stops you from looking like you’re just self-promoting all the time.
I’d recommend pinning a minimum of 5 pins per day and a max of around 30 – any more than that and you will run out of content quickly as well as burying your own content.
The most important thing is to watch your stats and see how you get on. You can then gradually increase the number of pins and see what effect it has on your stats.
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Set up a schedule
Whether you decide to pin manually or use a scheduler, make sure you’re pinning content regularly.
I’ve tried pinning manually as well as using a scheduler and both can have great results. Manual pinning obviously takes up a lot more time though, and as a blogger, you probably want to spend this valuable time creating more great content instead.
It’s worth giving a Pinterest scheduler a try to see how much time it saves you and what results you get from it. Tailwind will save you a lot of time and also help you to find out what the optimum times are for pinning to your boards which is something you can’t really work out by yourself.
You can get a free trial of Tailwind here so there’s nothing to lose!
Join Tailwind Tribes
If you do sign up for a Tailwind trial make sure you give a few Tailwind Tribes a try too. You can get a lot more repins and traffic from joining Tribes.
Tribes are a bit like group boards in that everyone can share their own content to the same Tribe. Each Tribe will have its own rules, you will usually be required to re-pin at least one other pin of someone else’s for every pin of your own that you add.
Tailwind Tribes are also a great source of content to share to your own boards as part of the 70:30 rule mentioned above.
As with group boards, only join relevant Tribes and keep an eye on the stats to see which ones are performing best and which are not performing at all.
Depending on your subscription package you will only have a certain number of Tailwind Tribes that you can join so make sure the ones you do join are working for you and leave any that aren’t.
Use Pinterest analytics
If you have set yourself up on Pinterest with a business account then you will have access to analytics.
Pinterest analytics will show you how many people your content is reaching and who these people are. It will tell you which pins and boards are the most popular – which have been saved the most times and which have received the most clicks.
This information will enable you to create similar pins to your most popular ones and know which boards to pin your content to. It’s also a good indicator that your pins are getting seen and your hard work is paying off!
Do you now feel ready to take on Pinterest?
If you’ve been using Pinterest for a while and are seeing a good level of traffic, what are your top tips?