Pinterest Guide Part 2: How to create the perfect Pinterest profile
September 7, 2018
We assume you’re here because you want to use Pinterest to explode your blog traffic?
If so, we can help you with that!
First though, if you haven’t already, go and have a read of Part 1 of our Pinterest Guide – Getting your blog ready for Pinterest. This guide explains the steps you need to take in order to optimise your blog’s images and make them pinnable.
Once you’ve done everything on that list, you’re ready for Part 2 – how to create the perfect Pinterest profile…
How to create the perfect Pinterest profile
Your Pinterest profile is the first impression many people will have of you and your blog, and you want as many of these people as possible to follow you and engage with your content.
Having the perfect Pinterest profile will bring you more followers, more traffic to your blog and more repins of your content.
You might have used Pinterest for personal use before, but if you want to use Pinterest for your blog then you need to treat it differently. You need to use Pinterest as a business.
If you don’t already have an account, head over to Pinterest now and create a business account.
How to switch to a business account
if you already have a personal Pinterest account, you can carry on using this but will need to convert it to a business account. You can do this in the Settings options within your account.
The benefits of using a business account on Pinterest are:
- You can ‘claim’ your website
- You will have access to Pinterest Analytics to see how your pins are performing and who is engaging with your content
- Pinterest business profiles have a collage of pins displayed as a banner at the top of the profile which is great for building your brand identity
- You can add the Pinterest Save button or a widget to your site to make it easier for people to pin your content
Set your username
Your username on Pinterest should match the one you use on Facebook, Twitter, Instagram and any others you have set up for your blog. This way your followers will be able to recognise you and find you on all social networks.
Add a great profile picture
Your Pinterest profile picture will appear at the top of your profile as well as on your pins, boards, comments and messages, so you want to make sure it’s a good photo.
Your profile picture should ideally be a photo of you, not your business logo. It should be professional, friendly and engaging.
While Pinterest may be a search engine, it’s also a social media platform and people like to be able to put a face to a name.
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Format your name with relevant keywords
The name on your profile should be split into three parts – your name, your blog or business name, and your niche.
When adding keywords for your niche, think about what you want your followers to know about you and what you have to offer.
The ‘About You’ section of your profile is only 160 characters long so think hard about what you want to say. It needs to be full of keywords relevant to your blog and niche so that your profile comes up in searches.
Use this section to tell people what you blog about, how you can help them, and why they should follow you.
You can add a call-to-action and your blog’s URL here, although the link won’t be clickable.
Claim your website
Claiming your website will allow you to access analytics for any of your content that appears on Pinterest – whether shared by you or others.
In order to claim your website, you will need to be able to edit the HTML code of your site. The easiest way to do this is by using the meta tag option:
- On a desktop, navigate to your Pinterest account settings
- In the ‘Claim’ section, enter your website URL and click on Claim Website
- Select the Add HTML tag option
- Copy the meta tag and click Next
- Go to your blog and add the meta tag to the <head> section of the index.html file of your website before the <body> section. (If you are unsure of this, you can download the Headers & Footers plugin to make editing the <head> section easier)
- Once you have added the meta tag, go back to Pinterest and click Submit
- Pinterest will check the meta tag and claim your site
Once you have claimed your website, any pins that come from your blog will have your profile picture added next to them.
Enable rich pins
Rich Pins provide more context about an image because they show extra info directly on the pin. Any content on your blog with metadata will turn into a Rich Pin when a user saves it.
There are four different types of Rich Pin: product, recipe, article and app.
- Product Pins include real-time pricing, availability and information on where to buy the product.
- Recipe Pins include ingredients, cooking times and serving sizes.
- Article Pins show a headline, the author and story description.
- App Pins show an install button so people can download your app without leaving Pinterest.
To add Rich Pins to your Pinterest account, you first need to add metadata to your blog. You can install a WordPress Plugin to help you with this – we use Yoast for our SEO which includes metadata amongst its tools.
Once you have added metadata to your site, you need to verify your Rich Pins before they will appear on Pinterest:
- Choose any page on your site that you’ve added metadata to
- Enter your chosen URL in Pinterest’s validator and click Validate
- If you see any problems with your metadata you can correct these now
- Once you’re confident everything is correct, select one of the three given options to indicate how you’ve marked up your pages
- Click Apply now
Pinterest will contact you once your Rich Pins have been enabled.
If you follow all of the above tips, you should have the perfect Pinterest profile that can be found in searches and that people want to engage with.
We will be back with more Pinterest tips in our next post. In the meantime, don’t forget to follow us on Pinterest!