Pinterest Guide part 1: Getting your blog ready for Pinterest
September 3, 2018
It seems like every blogger is talking about Pinterest and how it amazing it is. That’s because it is an amazing source of traffic and if you’re not already using it for your blog then you need to start now!
Now you might be thinking ‘Why should I use Pinterest?’ or ‘How do I use Pinterest for my blog?’ – and if you are then fear not, you’ve come to the right place.
If you want to successfully use Pinterest as a blogger then you need to start at the beginning…
What is Pinterest?
Pinterest is the fastest growing social network, and the third largest after Facebook and Twitter.
Pinterest allows users to share their content via ‘pins’ that can link back to their website or blog. Images are pinned to ‘boards’ and users can search all boards for the types of content they are after.
When someone clicks on a pin that interests them, they will be taken to the original source of the image where they can find more information.
Think of Pinterest like a visual search engine and your boards as a way to sort your favourite content into categories. You may blog about food and pin your recipes to an ‘Easy recipes’ board, or you may be a travel blogger and pin your favourite travel photos to a ‘Travel inspiration’ board.
Why should bloggers use Pinterest?
Research has shown that Pinterest is responsible for driving more referral traffic to websites than LinkedIn, Google+ & YouTube combined. If you have a website or blog, you definitely need to get on board!
Pinterest works for all niches, whether you blog about fashion, food, parenting or travel there will be people on Pinterest looking for your content.
Unfortunately, to use Pinterest successfully you need to start by making sure your blog is ready to start pinning from. If you don’t have the right imagery, Pinterest just isn’t going to work for you.
We’re going to write a series of Pinterest Guides full of useful and easy to follow Pinterest tips for bloggers. As there’s a lot to talk about and many things you need to do we will break the information into separate guides.
Part 1 starts with getting your blog ready for Pinterest…
Getting your blog ready for Pinterest
You can’t expect to get lots of traffic from Pinterest if your blog posts just aren’t pinnable or your readers can’t easily find a way to share your content.
The best time to get your blog ready for Pinterest is when you first start blogging. Unfortunately, when you’re new to blogging you’re not always aware of how to set up a blog.
Follow these tips to make sure your blog is optimised for Pinterest…
Disclosure: Some of the links in this post are affiliate links, meaning, at no additional cost to you, we may receive a small commission if you click through and make a purchase.
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Create pinnable images
The first thing you need to do is to create pinnable images. A pinnable image should be vertical- different sites recommend different sizes but optimum size should be between 600×900 and 735×1260. Pinterest has stated that images longer than 1250 pixels will have lower rates of distribution so make sure yours are shorter than that.
The best way to create pins is in a program like Canva which you can use either on desktop or via the mobile app. You can use the Pinterest template to ensure your pins are the right size.
An alternative to Canva is PicMonkey which can also be used on desktop or mobile and has Pinterest templates ready for you to use.
Pins should be eye-catching and clear. Make sure any photos you use are relevant to the post and the text is easy to read.
Keep the branding in line with your blog but experiment with your pins by creating a few different designs and seeing which style results in the most referrals. Try different wording on each pin to, think of the different phrases you would use to search for this type of content.
If you include photos within your blog post, try and keep these within the above sizes so they are pinnable too.
Write great descriptions
When you upload an image to your blog, you should add a description to the ‘Alt Text’ field. This text will appear as the pin’s description when shared directly from your site.
Descriptions can be up to 500 characters long, but try to keep it short and to the point. Your pin’s description should always include the title of the pin, some relevant keywords, and a few relevant hashtags. Don’t get spammy though, try to keep hashtags to a minimum.
If you’re not sure how to write a good description, have a look at other pins on Pinterest for some inspiration.
Hide pinnable images within a blog post
If you create several different pins for a blog post, you might not want all of them to be shown and take up space on the page.
It’s really easy to hide pins in a blog post so that they only come up when someone goes to save a pin.
- Upload the image within your blog post
- Go to the Text/HMTL editor and find the image tag for the image you want to hide
- Before the start of the image tag (which will start with <img class=) paste this code: <div style =”display:none;”>
- At the closing part of the image tag (which will end />) paste this code: </div>
- Go back to the Visual editor and you should now not be able to see the image
Repeat this process for all images you want to hide.
When someone clicks on your Pinterest social sharing icon, all images will be listed whether they are visible on the page or have been hidden.
Add social share buttons
It’s no good adding lots of pinnable images to your blog posts if people can’t find an easy way to pin them.
Make sure you have social media sharing icons visible on your site, some popular plugins to try are:
Sumo (this is what we use on this blog)
Social sharing buttons can also display how many times your content has been shared so far – a great way to show how popular your posts are.
You can read more social media sharing tips in our blog post 8 ways to get more social media shares of your content.
Add ‘Pin it’ buttons
If your site is photo heavy, you might want people to be able to pin your photos directly to Pinterest, not just the pinnable images that you’ve created. An easy way to do this is to use a plugin such as the jQuery Pin It Button for Images.
When the user hovers their mouse over an image on your blog, this plugin highlights the image and adds a “Pin it” button over it. When the user clicks the “Pin it” button, a pop-up window appears with the image and the description you have set.
If you follow these tips, your blog will be ready for you (and others!) to start pinning your content to Pinterest.
Our next blog post will explain how to set up your Pinterest account to help drive more traffic to your blog.
Are you using Pinterest already? If so, what are your top tips for bloggers new to pinning?
If you’re not already using Pinterest to promote your blog, have our tips helped to get you started?
Don’t forget to follow us on Pinterest!