4 important areas to invest in your blog in 2019
December 24, 2018
You’ve got to spend money to make money as they say, and it’s no different when it comes to your blog.
The cost of running a blog will vary depending on what you want to achieve and just how much you have to put towards it. You can start a blog for free but you’ll soon realise that if you invest in the right tools then you can start to make money from your blog quite quickly. Running a successful blog is mostly down to what you put into it, both in terms of money and effort,
If you want to start monetising your blog in 2019, or you want to make an effort to increase the income your blog made in 2018, then you do need to invest in your blog in order to make money.
So if you want to start taking blogging more seriously, we’ve put together a list of 4 important areas you should spend money on in order to invest in your blog in 2019…
Disclosure: Some of the links in this post are affiliate links, meaning, at no additional cost to you, we may receive a small commission if you click through and make a purchase.
1. Hosting and domain names
To make money from your blog you need to move away from a free blogging platform like WordPress.com or BlogSpot.com and go self-hosted.
A self-hosted blog and your own domain name will allow you to customise your blog, be found easier in Google searches and monetise your blog with adverts.
Shared hosting is the most affordable option and you can find services that will migrate your blog to the new hosting service for you.
We recommend Siteground, especially if you are already using WordPress.com as they will take care of the migration for you. They are also very reliable (we’ve had no downtime in the least 12 months) and packages start from just £2.75 per month.
If you are self-hosting you will also need to purchase your own domain name. There are many companies offering these so it’s best to do a Google search first and see which have the lowest cost. Some hosting companies will also offer a free domain when you purchase hosting.If you want to grow your blog in 2019, you should invest in these 4 areas of your blog... Click To Tweet
2. Blog design
Good blog design is essential to keep readers on your blog for longer and encourage them to return.
Investing in a WordPress theme will allow you to customise your blog and make it look professional.
You can buy individual themes from Etsy or sign-up to a site like ThemeIsle where for a set fee you can access lots of different themes.
Another big part of making your blog look beautiful is by using great imagery. There are lots of free stock imagery websites, but by buying a subscription you can ensure you don’t use the same free photos as everyone else.
Oh Tilly has some fantastic stock photos that are just perfect for bloggers and new images are added each month.
If you want a more professional but easy to use way to create graphics for your blog and social media, PicMonkey is a great tool for photo editing and graphic design. You can get a 7-day free trial when you sign up.
3. Social media scheduling
Sharing your blog posts across social media is essential to drive traffic to your blog. You could do it manually but do you really have time for that?
Tailwind is our top recommendation – if you only spend money on one thing for your blog in 2019, choose Tailwind! So many bloggers credit Pinterest as driving the majority of their blog traffic (us included) and Tailwind is a great way to save yourself a lot of time by scheduling pins rather than pinning manually. You can also use Tailwind to schedule posts to Instagram and find the best hashtags.
You will also want to schedule posts across Twitter and Instagram – again you could do this manually but why bother. There are plenty of free tools to do this such as Hootsuite and Buffer, but these are limited in the number of posts you can schedule and the types of stats you can view.
In addition to the paid for versions of Hootsuite and Buffer, a good tool is Social Jukebox which will post for you, meaning you don’t have to keep scheduling the same content. You can get a free trial of Social Jukebox to see how it works.
Revive Social works in a similar way but is a WordPress Plugin that allows you to keep sharing old blog posts.
4. Improving your skills
There’s always something new to learn when it comes to blogging, and there’s a whole host of online courses you can take to help you blog.
Shaw Academy has a long list of courses including various blogging and social media courses. You watch live webinars and take an exam at the end – passing will result in a certification. You can get one free course when you sign up.
A Beautiful Mess is especially for bloggers – experienced bloggers share their expert knowledge with you in a range of courses including video basics, launching a podcast and developing your blog.
Where will you spend your money in 2019 in order to invest in your blog?