How to write a blog post people want to read
April 23, 2018
Churning out blog posts is one thing, but writing a blog post people actually want to read is another thing entirely.
You want people to read your whole post, share it with their friends and come back for more. They’re only going to do this if they’ve enjoyed reading your content.
But what makes a good blog post? If you are in need of some help with your blog writing, here are some tips on how to write a blog post people want to read…
Disclosure: Some of the links in this post are affiliate links, meaning, at no additional cost to you, we may receive a small commission if you click through and make a purchase.
Have a catchy title
We all click on news articles or social media posts with catchy, attention-grabbing headlines. You have seconds to grab your reader’s interest and make them want to click through.
Keep it short and to the point. Try to tell people what the post is about in one line, just make sure it matches up with the content of the post.
If you’re struggling to think of what to write about in the first place, check out our list of 50 blog post titles to inspire you.
Write a gripping intro
The title gets people onto your blog, but the first few lines of the post are what keeps them reading.
Write an intriguing introduction that gives your reader an idea of what they’re going to learn by reading your post.
Think about your audience
You need to know as much about the readers of your blog as possible. After all, there’s no point writing a post aimed at female millenials if the majority of your audience are women in their forties.
Google Analytics can tell you lots about the visitors to your site. Head to the Audience > Demographics section for more details about the interests, age and gender of your audience.
Offer something useful
Whether it’s some advice, a list (people love lists!) or a how-to guide, make sure there is value for your reader in all your posts.
Think about your audience and what they want. What are they interested in? What might they struggle with? Can you offer them something that no one else can?
Give them what you’ve promised
Don’t frustrate your reader by telling them you have a great list of tips only for them to find out it’s a sales post asking them to subscribe or pay for the information. If people find value in your posts they will come back for more.
Stay on topic – make sure you re-read your post once finished to check you haven’t rambled on!
Format your posts
Your blog visitors don’t want to feel like they’re reading a book. Long passages of text will put people off reading.
Keep your paragraphs short, and add headings, lists and bullet points to make your content easy to digest. Remember that many people will be reading your blog on their mobiles and will want to skim the content to find the information they are looking for.
Are people staying on your blog to read your posts? Make sure they do by following these top tips... Click To Tweet
We know this post is about making content easy to read, but imagery is also a big factor in this.
Break up the text by adding imagery that is relevant to the topic. Eye-catching photos that fit in with your branding will keep your readers engaged.
If you’re on the lookout for imagery for your blog check out our list of 10 websites to source free photos.
We can’t stress enough how important it is to do a thorough spelling and grammar check of every post. Readers will be put off by spelling errors and they don’t make your site look very professional. Some grammatical errors can also cause confusion.
A really useful spelling and grammar checker for bloggers is Grammarly. You can install the free toolbar onto your browser and it automatically highlights any spelling and grammar errors as you type. It also works with emails and social media posts, spotting any errors as you type.
Do you have any other tips for writing a good blog post? What puts you off reading other people’s blogs?