How to promote your blog posts like a pro
March 2, 2020
If you’ve been blogging for a while you will no only too well that writing blog posts is just a small part of blogging. If you want your posts to do well you need to promote them to the right audience.
If this sounds a bit scary and you’re not sure where to start, don’t panic!
Read on to find out how to promote your blog posts like a pro…
Disclaimer: This blog post contains some affiliate links which means that we may earn a small commission at no cost to you if you make a purchase through one of these links.
Know your audience
You might think that any audience is great, as long as people are reading your blog posts it doesn’t matter who they are right? Wrong!
Whilst it’s always nice to have people reading your posts, you want do determine your ideal audience so you can effectively promote your content to them, as well as create more content that will interest them in future. If you know the age, gender, and interests of your target audience you’ll better understand what you need to do to get them to keep on coming back to your blog.
People outside of your audience may land on your blog by accident and have a nose around, but they’re unlikely to come back in future if your content isn’t really relevant to them.
Have a strategy
It’s important to have a strategy to promote your content. It’s not as difficult as it seems – in simple terms you need to identify what you want to achieve and how you’re going to do it.
Think about these things before working out your strategy:
- What do you want to promote?
- Who do you want to reach?
- Where are you going to find these people?
It might be that you’re promoting your blog posts to mums who hang out in Facebook groups. Or you might be promoting beauty blog posts to twenty-somethings who hang out on Instagram.
Once you know who your ideal audience is, you can work out where to find them, and what type of social media posts you need to produce to reach them.
Create a promotion calendar
Having a content calendar really will make your life so much easier. Your calendar should include the different social media channels you plan to use, the best days and times to post, how often you plan to post, and what type of posts you’re going to create.
This way you’ll be able to plan what content you need to create, schedule it ahead of time, and stay on top of all your social media channels.
Look at your stats
Using Google Analytics, Facebook Insights, and any other stats provided by your social media channels, will help you to understand what’s been working on your blog so far and what you need to do more of.
If most of your traffic comes from Facebook and not much comes from Twitter it would be best to focus your efforts on Facebook marketing.
If more of your blog visitors come from the UK than the US it’s important to make sure that you’re publishing social media posts at the times of the day that they’ll see the posts. Think about the different time zones your audience might be in and schedule your social media posts accordingly.
Use your email list
Hopefully you have a subscribe option on your blog and have been building up an email list since you launched your site. Don’t forget about this list – these people have expressed an interest in your blog and want to be kept up to date.
Think about a schedule for sending out emails to your subscribers. Do you want to let them know each time you publish a new post? Is a round-up each month a better option? Do you have an offer or new product to tell them about?
Whatever you decide, stick to regular communication with your email subscribers so they know when they can expect to hear from you.
Promote more than once
It’s ok to promote the same blog posts on social media multiple times, as long as you don’t spam your followers with the same posts over and over.
Think about different ways to write the copy for social media to promote the same blog content to capture people’s interest at different times. Use different imagery so that when the posts pop up in your followers timelines they’re not seeing the same posts they’ve seen before.
Remember that you should write different posts for Twitter and Facebook to optimise them for each platform.
There’s a reason that all the successful bloggers talk about Pinterest all the time – because it works! We have several blogs and the majority of traffic on each one comes from Pinterest.
Create several pins for each blog post and schedule these to various Pinterest boards. To make it easy to keep up a regular pinning schedule we would recommend using Tailwind. You can set board lists, schedule pins, join Tribes with other bloggers, and see stats on how your pins and boards are performing.
Get a free trial of Tailwind here to see how easy it is to use.
These 7 simple tricks will help you to promote your blog posts like a pro blogger... Click To Tweet
How to promote your blog posts like a pro
To sum up, by doing the following 7 tasks you will be able to promote your blog posts like a pro blogger:
- Know your audience
- Have a strategy
- Create a promotion calendar
- Look at your stats
- Use your email list
- Promote more than once
- Use Tailwind
Try these tricks and let us know how you get on!