How to find the best hashtags on Instagram
October 25, 2018
Do you use Instagram for your blog? Many bloggers have a love-hate relationship with Instagram, us included, as it can be a lot of work creating a great feed and getting engagement.
Click-throughs to your blog won’t be as high as on other social media networks due to the fact that Instagram doesn’t allow clickable links, but it’s a platform worth trying if you take a lot of photos for your blog.
The more engagement you can get on your Instagram posts, the more traffic you’ll receive to your blog posts and the more visibility you’ll have for your brand.
There are many strategies to grow your Instagram account, but one we rely on to get both new followers, as well as engagement, is using hashtags.
If you’re struggling with your Instagram account or are a bit confused with how to use hashtags in your captions, and which ones to use, read on for our tips on how to find the best hashtags on Instagram…
Disclosure: Some of the links in this post are affiliate links, meaning, at no additional cost to you, we may receive a small commission if you click through and make a purchase.
Why you should use hashtags on your Instagram posts
Using hashtags in your photo captions on Instagram helps your posts to be seen by more people. Not only that, using the right hashtags will help relevant people within your niche to connect with you and see your photos. After all, if you’re sharing your photos on Instagram then you want people to ‘like’ them.
Many people are still using hashtags like #Like4Like or #Follow4Follow – all this is going to do is bring spammy accounts to your posts, these might ‘like’ your post or leave a comment, but they’ll unfollow you again within days.
Using the right hashtags on Instagram is vital to bring genuine people to your content that you’re working so hard to promote.
Use all 30 hashtags
Instagram gives you a maximum of 30 hashtags per post – use them!
Some social media ‘gurus’ will advise you to limit the number of hashtags you use on each post. But why would Instagram give you 30 hashtags if it wasn’t ok to use them? We always use up our 30 hashtags limit and it works well for us.
The more hashtags you use, the more people will see your photos. It’s as simple as that.
Keep it relevant to your niche
As we said above, hashtags need to be relevant to your content to ensure you’re not just bringing spammers to your profile.
It’s important not to use trending or popular hashtags just to get your photos seen. If you blog about travel but use #beautyblogger all it’s going to do is bring your photo to the attention of people who are interested in something else and your content will get ignored.
However, if you were to use #travelgram on your latest holiday photo, you are likely to get a lot more engagement from people within the travel niche.
If you want to be an Instagram rockstar, you need to use the right hashtags. Find out how to use @TailwindApp to get the best hashtags for your content... Click To Tweet
How to find the best hashtags on Instagram
Now you might be thinking “that’s all very well but how do I find these relevant hashtags?”. Don’t worry, we have the answer to your problems…
You might be used to hearing about Tailwind for scheduling blog content to Pinterest, but they also have a great scheduling tool for Instagram too. They’ve been working on this for a while and have just launched Hashtag Finder 2.0.
Tailwind Hashtag Finder 2.0
We’ve been using the tool for a while now and have found it a much easier and more effective way to schedule posts to Instagram and to help find the right hashtags.
Before we started using Hashtag Finder we were copying and pasting from long lists of hashtags saved in notes on our phones, and using the same hashtags over and over. This new tool makes life so much simpler!
We’ve been getting as high as 150 likes on our Instagram posts – not at all bad with a small following of 350 followers!
If you want to increase the likes on your Instagram posts, read on…
You start off by linking Tailwind to your Instagram account, as long as you have a business account on Instagram you will be able to auto-publish from Tailwind.
Upload all photos to Drafts by simply dragging and dropping them onto the page. Tailwind will add these to your SmartSchedule at optimum times of the day when your audience is most likely to be browsing their feed, or you can edit the times to suit you.
Once you have uploaded a photo, you write your caption, and hashtag suggestions will start to appear based on what you have written, whether you have included any hashtags of your own or not.
You will get a fresh selection of hashtags unique to every post based on the content. This is great because you’ll see suggestions of hashtags that you’ve never heard of before.
To add a hashtag to your caption you just click on the ones you want to include. As you use hashtags, new ones will appear on the list.
If you don’t like the suggestions or want to see some more, you can easily shuffle them for a new list and dismiss the ones you don’t want to use.
Tailwind makes it really easy to see which hashtags are the best. Hashtags will show in grey for niche, light green for good, dark green for best and orange for competitive.
Hovering over any hashtag will show you how popular it is so you can pick the best ones for your content.
There’s a countdown showing you how many hashtags you’ve included so far, so you can make sure you add all 30. A lot easier than posting directly to Instagram and having to count how many hashtags you’ve added.
If you want to always use certain hashtags on your posts, you can upload a list to Tailwind and choose to add the list each time you create a new post.
Once you’ve written your caption and added your hashtags you can choose a date and time for your post and hit schedule.
You’re all done and your post will automatically appear on Instagram without you having to do any more work!
How easy is that?!
Once you’ve got content posting to Instagram via Tailwind you can use the Profile Performance and Post Inspector tools to see how your posts are performing and get a snapshot of your Instagram profile’s growth over time.
Try using a different assortment of hashtags on each post to see which ones perform best. Gradually you will get to learn which hashtags bring you the best engagement.
To get a trial of Tailwind Plus and give Hashtag Finder a try just click here. You can use this free trial for both Instagram and Pinterest scheduling and you’ll get 30 posts free. They don’t take any card details or payment unless you choose to sign up after the trial.
Happy ‘hashtagging’ – we look forward to hearing how much more engagement you get on your Instagram posts with this technique.