5 Google Analytics stats you need to track
March 16, 2020
Hopefully by now you have Google Analytics installed on your blog. If not, go and install it now!
Google Analytics provides stats on your blog that are much more reliable than the stats within WordPress, Blogger, or any plugin that you can install.
If you’re not sure how to install Google Analytics take a look at this quick step by step guide first.
Now that you have it installed, it’s important to understand which stats you need to pay attention to and why. We have listed 5 Google Analytics to track as a blogger…
Users are the number of people visiting your site. This will include both new and returning visitors.
Lots of new users indicates that your blog is being found by people who haven’t read any of your posts before – this is great news and could mean that your posts are being displayed in search engines results or that your blog promotion is working.
A high number of returning users is great as this shows you are providing valuable content that people want to read more of.
You can check where your users come from by navigating to Audience > Geo > Location. This will help you to understand who is reading your posts and it may have an impact on what you write about and what times you publish your content.
Also under the Audience section you can check user demographics (age and gender) and also interests which may influence the types of posts you write.
An important Google Analytics stat to track is Traffic Sources. Knowing where your website visitors are coming from is vital in understanding where to spend time promoting your content in future.
Under Acquisition > All Traffic > Channels will tell you where your traffic is coming from. This will include Organic Search, Direct (people typing in your URL), Referral, and Social.
Referrals will tell you which other websites are sending traffic to your blog. It will most likely be mainly made up of social media sites but will also list any other websites that include backlinks to your blog.
The bounce rate is the percentage of visitors who left your blog after only viewing the page they landed on, i.e they didn’t stick around to look at anything else.
60-90% is considered average for a blog, the lower the better. A high bounce rate could indicate that your blog takes too long to load and people are giving up quickly. On the other hand, it could just mean that visitors have found the information they are looking for straight away.
If you make changes to your blog you can view the bounce rate to see if the changes have made a difference to whether people stick around or not.
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This is an important stat. We all want to know how many views our blog posts are getting after all.
Under Audience > Overview you can see how many pageviews your blog gets overall within a certain time frame, as well as how many pageviews each blog post receives.
Whilst it’s important not to get too hung up on this number, it is important to see how your blog posts are performing and whether your pageviews improve with your promotion efforts.
Most popular pages
One of the most valuable Google Analytics stats for bloggers is found under Behaviour > Site Content > All Pages. Here you can see which blog posts have had the most pageviews in any time frame.
By knowing which posts have been the most popular with your audience you will know what to write more (or less!) of going forward.
It’s a good idea to check this section regularly so you know what is and isn’t working. It will also give you an idea of which posts you could refresh with new information and which might be worth creating new pins for.
Keywords are another important Google Analytics stat to track. If you head to Acquisition > Campaigns > Organic Keywords you will be able to see the words and phrases that people are typing into search engines to find your blog.
Unfortunately searches from anyone logged into their Google Account come up as “not provided” which is the majority of keywords.
However, the information that does show is still very useful and you can use this to write more blog posts on the same subjects using the keywords you know people are searching for.
Hopefully these stats will help you to understand more about your blog and its visitors.
Let us know if there are any other Google Analytics stats you find useful.