The best free SEO tools for bloggers

One of the toughest parts of blogging for many is understanding and implementing SEO. Search Engine Optimisation is hard to get your head around but there are many free SEO tools to help you out.

Before you start, it’s important to understand the basics behind SEO and how to write search engine friendly blog posts.

Once you understand the basics and want to get started with optimising your blog posts, there are some great free SEO tools to assist you.

We have listed some of our favourite free SEO tools below…

1. Google Search Console

Google Search Console provides webmasters with lots of handy information including checking for indexing errors, finding out what keywords your site is currently ranking for, and seeing which websites are linking to to yours.

By finding out what phrases people are typing into Google to find your blog, you’ll be able to see the type of keywords that are working, and the topics you should write more about in future.

To set up Google Search Console you either need to copy and paste some code into the DNS settings via your domain name provider, or link to Google Analytics.


2. Google Analytics

Google Analytics provides some valuable stats for bloggers. Every blogger should have Google Analytics set up to find out who is visiting their blog, where from, and what pages they are viewing.

When connected to Google Search Console you’ll be able to use Google Analytics to find out where people are going on your site from a particular search term and use it to help you improve your site layout, content and the overall user experience.

To set up Google Analytics you simply need to copy and paste a small piece of code into your blog’s header.


3. Yoast SEO

Yoast SEO is a popular plugin for WordPress. It’s easy to use and will help you to understand what areas of SEO you need to improve on.

Using Yoast you can enter your chosen keyword or phrase and the plug in will remind you what elements your blog post needs such as meta title and description, internal and external links, and how many times you should use the keyword within the text.

The traffic light symbols let you know when your blog post is fully optimised and ready to be published.


4. Answer the public

Answer the public is a keyword tool that allows you to type in a subject and find out what questions people are asking online about the topic. Simply type in a word and Answer the public will show you all related questions in the form of a search cloud.

If you have a post that is performing well on Google or on social media and want to create similar posts you can take your keyword or phrase and enter it into Answer the Public to get questions, sentences and random suggestions of what to write about next on the topic.

You get 2 searches per day on the free option which requires no sign up.

Below is an example of the search cloud when searching for ‘travel’:

travel cloud answer the public

5. Ahref’s backlink checker

Ahref’s backlink checker will shows you the top 100 backlinks to your blog or website as well as the five most linked-to pages, most common anchor texts, and the total number of backlinks and referring domains.

This allows you to see where your backlinks are coming from and how many you have. You can use the information to find similar websites that may be able to link to your blog, as well as checking you have good quality websites linking to you.


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6. Keywords Everywhere

This tool is a free Chrome extension that displays the search volume, CPC, and competition data for Google in all the major search engines. The data is take directly from Google Keyword Planner.

Once signed up you will see a list of related keywords and search volumes every time to do an online search. This helps you to find how what other keywords or phrases you should include in your blog post.


Using these free SEO tools will help you to improve the chances of your blog posts being found on search engines. How many of these are you already using and which ones are new to you?


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