7 easy SEO tips for bloggers
May 28, 2018
When you first set up a blog you may think that writing good content and scheduling to social media is enough to get people reading your posts. You might not even consider SEO or even be aware of what it is but it’s an important part of blogging that you need to learn about.
It may sound very complicated and a bit like rocket science, but there are some simple and quick SEO fixes you can carry out every time you publish a new blog post.
What is SEO?
When someone types a search query into Google (or any other search engine) the most relevant content is displayed first in the results. Search engine optimization (SEO) is the process of making sure your content displays high up in these results and therefore increasing the traffic to your website.
If you’re still confused about how you can improve the SEO of your blog, here are our top 7 SEO tips for bloggers…
Disclosure: Some of the links in this post are affiliate links, meaning, at no additional cost to you, we may receive a small commission if you click through and make a purchase.
#1 Do your keyword research
Keywords are words and phrases that tell search engines what your content is about. Including the right keywords in your blog posts can help to ensure that your posts end up in front of the people searching for this information.
When writing a new post, you should think about what people would type in when searching for the subject you’re writing about. There are lots of keyword planning tools out there, our favourite free tool is Keyword Finder. It’s easy to use and includes five searches per 24 hours which should be plenty for one blog post.
Your chosen keywords should fit naturally into your content and not just ‘stuffed’ in. You can use both short tail keywords (one or two words) and longtail keywords (three or more words) in your content. Choose keywords with high search volumes as this means a lot of people are searching for the information included in your blog post.
#2 Include keywords in your meta titles and descriptions
Once you have planned your keywords, don’t forget to include them where it matters. Your meta title is the title at the top of the page that tells your visitors what your content is about. Include the most relevant keyword in your meta title to help people choose to click through to your blog.
Your meta description is the blurb that appears in the search results to describe what your page is about. This should be informative and include your most important keyword or phrase.
If you’re unsure how to edit your meta titles and descriptions we recommend installing the Yoast plugin. Yoast is great for showing you what you need to optimise and will flag your post as “green” when it’s ready to go.
#3 Build Backlinks
Backlinks are links to your blog from another website. A page with a lot of backlinks from high-quality websites tends to rank higher on search engines as the links help to build the authority of your site.
Guest posting and commenting on other blogs are both easy ways to build backlinks to your blog.
You should never pay (or receive payment) to include a backlink.
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#4 Add links within your content
As well as getting other websites to link back to you, it’s good practice to include links within your content.
External links are links to other websites or blogs and should always be relevant to the subject you’re writing about. External linking should always be to high-quality sites as this gives you a higher chance of pleasing search engines and appearing higher in the search results.
Internal links are links to other pages on your blog and are a good approach to show search engines and visitors to your site where they can find relevant content. Internal linking also helps Google to crawl and index more pages on your site.
To find out more about what kind of links to use and why, check out our post Everything you need to know about follow and no-follow links
#5 Tag your images
Tagging images on your website can also help you to rank higher in search engine results. Add a description to each image on your blog that includes the keywords you have found in your keyword research.
#6 Check your website speed
Google places a large part of its algorithm on site speed and prioritises fast, mobile-friendly websites in its search results.
You can test the speed of your website using Google’s PageSpeed Insights. A score of 75 and above is good and you probably don’t need to worry about making any changes.
If your blog is running slowly, an easy fix is to compress the size of your images as larger photos will slow your site down massively. We use the WP Smush plugin to optimise our images and reduce the file size.
You can also install WP Super Cache which helps your pages to load faster for your visitors.
Having your blog hosted on a fast server will also help, we recommend SiteGround for self-hosting your WordPress blog. They will help you to migrate an existing blog and have plans from less than a price of a coffee!
Once you’ve made these changes check your website speed in PageSpeed Insights again to see how much it has improved.
#7 Write great content
Hopefully, you’re doing this anyway, but writing quality content helps with SEO and will result in more shares on social media as well as helping it to appear higher in the search results.
Content should be of a decent length as this allows search engines to crawl and index your post to understand what the topic is about. The minimum word count for blog posts should be at least 400 words. with the optimum length anything over 700 words.
See – SEO isn’t as scary as it sounds is it! We’d love to know how you get on with these tips and if they improve your website.