7 Pinterest mistakes you’re making
January 28, 2019
If you’re using Pinterest for your blog hopefully, you’re seeing lots of clicks on your pins and more traffic coming through.
We previously published our 4 part guide on how to use Pinterest for your blog, if you haven’t read it you can find Part 1 here which explains how to get your blog ready for Pinterest.
It’s common for bloggers to make various mistakes on Pinterest without even realising it, you could be making these mistakes yourself and not even know. They could cause people to ignore your pins, or maybe stop your pins from appearing in searches altogether.
Have a read of these points below, to find out if you are making any of these Pinterest mistakes…
Easy mistakes to make on Pinterest
Disclosure: Some of the links in this post are affiliate links, meaning, at no additional cost to you, we may receive a small commission if you click through and make a purchase.
#1 You’re creating the wrong size pins
Your pins should fit the sizes recommended by Pinterest. the minimum recommended size is 600 x 1260 with the optimum size 735×1102.
If you use a tool like PicMonkey to create your pins, you can simply select one of their templates to make sure that your pins are the correct size and format.
#2 You’re not pinning vertical images
Pinterest is made for vertical images, so why would you pin anything else?
If you take a look at the search for Travel Inspiration below, you can see that the smaller square images just get lost amongst the long vertical images. Which ones would you be more likely to click on?
You want to make sure that your pins stand out, so pin vertical images and make sure that you are including vertical images in your blog for others to pin.
#3 You’re using low-quality images
With so many amazing photos on Pinterest, you need to make sure that you are pinning high-quality images that grab people’s attention. If your own photos are of low quality, you can find some amazing stock photos online to use when creating your pins.
It’s also important to ensure the images you use are relevant to the subject matter.
How many of these Pinterest fails are you making? Click To Tweet
#4 You’ve used fonts that are hard to read
It’s important to use clear, easy to read fonts. People will scroll down the page fairly quickly and click on pins that grab their attention – if the text is hard to read they will just keep scrolling.
Take a look at the 2 examples below – which would you click on? They both have good imagery, but the text on the first one is much clearer than on the second.
#5 You haven’t used keywords to optimise the description
Pinterest is ultimately a search engine and you need to treat it like one. All pins should have a description set when you add it to your blog so that this gets added to Pinterest when the image is pinned.
The description should tell the user what the linked post is about and use keywords to enable the pin to come up in searches. Use the same keywords in your pin descriptions as you have used in your blog posts to make them SEO friendly.
#6 You’re not pinning to group boards
When you joined Pinterest you probably set up lots of your own boards – but are you also a member of any group boards?
Pinning your content to group boards will put your pins in front of a wider audience and ultimately get you more click-throughs.
Make sure any group boards you join are relevant to your niche so that you’re targeting the right audience who will be interested in your blog content.
To join a group board simply contact the owner and ask if you can join!
#7 Not using Tailwind
It is possible to use Pinterest successfully by doing it manually, but why would you when you can use Tailwind to schedule your pins for you?
Scheduling pins saves so much time, as well as helping you to know which are the best times to pin, which boards are getting the most engagement, and to keep track of which boards you have already pinned to. You can also access detailed analytics which shows you your best performing pins and boards.
If you take a look at the graph below you can see how our monthly views on Pinterest have grown since we started using Tailwind. We started this blog in May 2018 and pinned manually for 4 months, starting with Tailwind in early September. You can also see the dip in August when we went on holiday – if we’d been using Tailwind then it would have carried on pinning for us while we were away!
If you’d like to try Tailwind for free, you can get a free trial to see how it improves your Pinterest game.
Are you currently making any of these Pinterest mistakes? If you are, don’t worry – now you know what you’re doing wrong you can fix it and hopefully watch your views and engagement grow!