5 Pinterest best practices for bloggers
March 9, 2020
Pinterest is an amazing tool to drive traffic to your blog – many bloggers even say it’s their biggest referrer of traffic.
Setting up your profile and creating a schedule is just one part of using Pinterest effectively for your blog. As with any social media network, it’s so important to keep up to date with the latest changes to algorithms and best practices so you can make sure that you’re using the platform to your full advantage.
Whether you’re new to using Pinterest for your blog or have been actively pinning for a while, here are 5 Pinterest best practices you need to be aware of as a blogger…
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#1 Pin fresh content
You should create fresh, high quality content as often as possible rather than pinning the same images over and over. Fresh content is a new image or video that hasn’t been pinned to Pinterest before. Using a tool such as Canva or PicMonkey makes it easy to create new pins in the correct dimensions. As well as creating several new pins for all new blog posts, pages, and product listings, you should create fresh pins for old posts, pages, and products too.
Creating fresh pins doesn’t have to be too time consuming. Try creating three or four new pins for each blog post or page by using the same image but overlaying different wording, font styles, and colours to create different looks. Be aware that just pinning the same image and only changing the title, description or alt text is not considered a fresh pin.
The aim is to encourage Pinterest users to engage with, save, and click on your pins and this is more likely to happen if you are pinning new imagery they haven’t seen before. Plus the algorithms love new pins!
Once you have created your fresh pins you can save lots of time by batch scheduling them with Tailwind.
#2 Limit the number of daily pins
Tailwind have found that their most successful members pin around 15-25 Pins per day, so it’s a good idea to keep the number of pins in your schedule between this range. Pinning significantly more pins than this recommended range (over 50 pins) can be risky and may end up hurting the distribution of your content on Pinterest.
Publishing fewer pins and focusing on creating fresh content instead will increase the engagement and distribution of your pins, resulting in more traffic for your blog. Remember that a few good quality pins are better than lots of lower-quality pins.
If you already have more than 25 pins per day in your Tailwind schedule you can simply edit the number of time slots in your schedule.
#3 Don’t pin to too many boards
Pinterest now recommends that its users avoid sharing the same pin to more than 10 different boards. Pinning the same pin to too many boards can limit the pin’s potential reach and result in less engagement and traffic to your site.
Using Tailwind‘s Board Insights you can see how each of your boards are performing and pick the 10 boards that will benefit your pins the most.
It’s a good idea to create board lists of the best performing and most relevant boards for each topic that you are creating content around. This way you can simply select the most relevant board list when scheduling your new pins and be confident that you aren’t pinning to too many boards.
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#4 Avoid pinning the same pin too often
When scheduling your pins try to avoid pinning the same image every single day or multiple times per day as this can lead to your account being marked as spam. It’s recommended that you set an interval of at least several days when pinning an image to multiple boards.
If you use Tailwind to schedule your pins it will now flag up if you have set an interval that is too small to help you avoid spamming boards with your content.
#5 Optimise your pins for search
Pinterest if first and foremost a search engine, so as with Google you need to make sure that you are optimising your content for search. When setting up your pins it’s important to include keywords in your pin’s title and description, as well as in your board descriptions.
Think about what people will be typing into the search bar to find your content and avoid keyword stuffing or including keywords that aren’t relevant to the pin.
5 Pinterest best practices you need to be aware of
- Pin fresh content to avoid pinning the same images
- Limit the number of daily pins to between 15-25
- Pin an image to a maximum of 10 boards
- Set an interval of several days when pinning an image to multiple boards
- Optimise your pins for search with keywords
You can do all of this manually but if it sounds a bit daunting the good news is that Tailwind has lots of features in place to check your schedules and highlight if you are pinning too much or too often. Why not try Tailwind for free to see if it makes a difference to your pinning.